Saul Bass
In this poster for a movie Saul Bass uses Asymmetrical balance by using a few larger objects to balance out the small objects which there are more of. The proportion of the poster makes you look towards the top where the main information is of the movie. This has been done by a small image near the top but with a larger scale white text. This draws the eyes to the text. Rhythm in this poster is used by the steps repeating them selves further up the book, even though they are getting smaller and smaller this is still rhythm. The emphasis of the book is the name of the film 'Rocky' this is made to stand out by making it slightly larger than the image it is next to, and making it white, making it white to stand out works because there is only a little bit of white on the whole image. So the eyes are drawn to the change in colour.I think Saul Bass has 'Unity' with this poster because he has took all of the Formal Elements into consideration, and the image flows well and looks like it all goes together.
Neville Brody
In this design Neville Brody uses Asymmetrical balance because if you put a line down the middle of the design, the colours would all be the same but the letters of the text wouldnt mirror each other. The proportion of the design is in the large text. This is what catches your eye most on the design because of its size and bright colour. The Rhythm in this design is in the text because of the use of bold text and the bright yellow colour repeating its self, even though the letters arent the same the flow of the rhythm is still there. The Emphasis of the design is the simple but bold text 'Genius' this is emphasised very easily with the use of a full black background and then using very bold bright yellow text. Because of this it stands out a lot and the eye is drawn to this and no so much the smaller text at the bottom of the design. Because Neville Brody has taken all of the formal elements in to account in his design there is Unity. This is where all of the formal elements have been used and they all flow together and design looks like everything is supposed to be there. Even though the design is simple it works very well.
Saul Bass - you have explained the use of formal elements well. You could go into more detail more about Unity reflected through his boldness and flatness of colour as well as the works angular nature reflected through both the text and the imagery.
ReplyDeleteNeville Brody - Again, good analysis. The content is also balanced with the additional information all being contained along the bottom of the poster. Unity again could use some more detail in WHY it works well together, going back to the appropriate use of colour and balance. Good work.